Most people have heard the word SEO, but many do not know how to effectively apply it to their online business. From how to properly utilize product reviews to using keywords correctly, the following article will offer many techniques not discussed anywhere else on the Internet to bolster your business’ sales and draw more visitors.
One thing no business should be without is a page dedicated to product reviews. When setting up a page for product reviews, make sure it is easy for your customers to post reviews; however, read through the reviews before allowing them to be shown on your website. This will keep competitors from posting negative reviews. If it is an actual review, then this will give you time to respond to any concerns. Whether you chose to let reviews post automatically or go through approval, the most important thing is to respond promptly to all reviews, both negative and positive ones.
An effective use of a web page is a FAQ section. This will answer most questions that occur from visitors using your website. A FAQ section should include sections on how to navigate your website, how to properly use products and how to get in touch with you should they have an issue that requires assistance.
A question and answer forum is a great way to allow owners of your products an opportunity to answer common questions. Allowing your users to ask questions and answer questions helps them feel like they are a part of something greater. It creates a feeling of ownership unlike anything else.
Media from experts in your specialized area will help bolster sales and visits. Try to offer a post from a well known expert once a month to increase web traffic. This will also allow those experts to link to your site and allow you to return the favor, thus creating mutually beneficial links.
Social media is hot and that goes for SEO too! Try incorporating social media buttons into your website. By using social media website’s widgets on each web page, you are allowing users to easily share information with their friends, fans and followers.
With social networking comes the responsibility of posting often. So, do not subscribe to so many social networking sites that you cannot post to each one. If you would like, there are services available that will post to each site information about your company or advertisements that you have developed.
Keywords can very easily be the downfall of any website if used too often. Utilize keywords effectively by scattering them throughout your website at approximately one to two percent per one hundred words. Using this equation will help search engines find your website and rate it appropriately when it comes to page rank.
As this article has shown, there are many ways to utilize effective search engine optimization tips into your business website. Learn all of these methods and begin using them on your business website and watch your sales increase exponentially.